The center
holds.
A complete identity system for MarQaz Technologies. The mark is constellation. The system is restraint. Designed to be filed, not just used.
A constellation, ordered.
The mark is generated by the golden angle. Ninety six points arrange themselves around an empty center. The void at the heart is the markaz, the center.
Built on math, not whim.
Every dot is placed by formula. Every parameter is documented. The mark is reproducible from a six line specification, which is why it can be filed and defended.
- Algorithm
- phyllotaxis
- Golden angle
- 137.50764°
- Seed count
- 96
- Spacing scalar
- 7.8
- Inner hollow
- 22 units
- Outer limit
- 88 units
- Dot size
- 1.6 — 4.4 units
- Size curve
- sin(t · π) · 0.7 + 0.3
- viewBox
- -100 -100 200 200
- Output
- 88 circles
Eight surfaces, one mark.
The variations are not different logos. They are the same logo, tested across the surfaces it will live on. The mark survives every one.
Lockups
Ink anchors. Maroon flags moments.
Eight tokens. Pearl breathes, ink commands, maroon signals heritage, bronze marks premium. The system rewards restraint.
Distribution
Geist for the system. Fraunces for the soul.
Sans for product, serif for moments that matter. Mono for data. Reem Kufi for Arabic. One voice, four registers.
The mark, multiplied.
The phyllotaxis is the secondary visual language. Used for textures, surfaces, and ambient backgrounds. Never as a substitute for the primary mark.
The system, in paper.
Business card, letterhead, envelope. The places the brand is held in the hand.
Worn quietly.
Heavyweight cotton. Restrained placements. Brand confidence does not need a billboard on the chest.
Objects of the everyday.
What the team carries, drinks from, writes with. Brand as ambient texture.
Hardware as habitat.
The desk surface, the bag, the pocket. Where the work actually lives.
The mark on glass.
App icons, browser tabs, dashboards, signatures. The mark must hold from sixteen pixels to the home screen.
Intelligence, anchored.
A data intelligence platform built in Doha for the markets that built Doha.